World’s chillest billionaire Elon Musk announced this week that demand for his new energy storage devices is “crazy off-the-hook.”
According to Bloomberg Business, Musk’s new home- and utility-scale battery business, Tesla Energy, has already received about $800 million in reservations — an impressive number, given that Musk just unveiled Tesla Energy a week ago. But Bloomberg warns that, for now, it’s just a number:
Before anyone gets too excited, it’s important to note the biggest caveat: reservations don’t necessarily convert to sales. That’s especially true for the home storage batteries sold under the name Powerwall. Anyone can go online and place a reservation, years in advance, with no money down and no commitment to buy. To reserve a Tesla Model X vehicle, by contrast, requires $5,000 up front. Tesla declined to clarify what constitutes a “reservation” for a business or utility-scale project.
Still, the buzz is encouraging. Since the whole point of Tesla Energy is, essentially, to hurry us to the day we can all…
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